Overview
Job boards like Indeed are shifting toward sponsored visibility, which means more competition for attention on free listings. The reach level you choose when posting your job in WISE Recruiting Assistant (WRA) is one part of that, see How do I choose a reach level when posting a job? There's also plenty you can do on your own to improve visibility, both before and after your job is live.
Free ways to increase visibility
Create or connect your LinkedIn company page. It helps build trust with candidates and showcases your brand. See Does WRA Post to LinkedIn?
Add a full, accurate business address in your company settings, not just city and state. Location is one of the top search factors on Indeed.
Respond to candidates quickly and move them through hiring stages consistently. Job boards reward active, responsive employers with better visibility.
Use clear, search-friendly job titles. Keep them short (under 60 characters on desktop, 35 on mobile) and use terms candidates actually search, not internal titles or abbreviations.
Write a job description between 100 and 325 words. Include responsibilities, required experience, benefits, and a short company overview. Skip internal jargon and outdated templates.
Keep your job post fresh. Refresh it periodically, and watch for refresh prompts in your dashboard.
Keep your application process simple. Long or complicated applications reduce completion rates.
Helpful note: Complete your Indeed profile too! Adding your company website, headquarters address, and business details all help your listing perform better in search.
When to choose a higher reach level
Consider a higher reach level when you're getting few or no applicants, need to hire quickly, or are in a competitive market. See How do I choose a reach level when posting a WRA job? for how that works at posting, and How do I start or stop job post sponsorship? for the additional options available afterward from your dashboard.
Best practices checklist
Add a full business address
Create or connect your LinkedIn company page
Use clear, simple job titles
Write a concise, complete job description
Refresh your job periodically
Respond to candidates quickly
Move candidates through hiring stages
Keep your application process simple
Choose a reach level that matches your hiring needs
Helpful note: If you need help improving your job's performance, reach out to Support.
Common Questions
Does a higher reach level guarantee more applicants?
No. A higher reach level increases visibility, but candidates still choose where to apply. Strong pay, a clear job description, and fast responses make the biggest difference.
Do I need a business address to improve visibility?
You don't need one to post a job, but adding a full address improves how your job performs in local search.
How often should I refresh my job post?
Watch for refresh prompts in your dashboard, and refresh periodically to help keep your listing visible.