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How can I optimize my Indeed account for visibility?

Learn how to claim and optimize your Indeed Company Page to boost visibility, build candidate trust, and attract more qualified applicants.

Written by Tamalyn Holcomb

Overview

Your Indeed Company Page plays a key role in how candidates discover and evaluate your business. Keeping your company details accurate and complete helps improve your visibility, builds trust with candidates, and supports stronger applicant flow. Whether your page is already claimed or not, the steps below will help you get it fully optimized.


If You Have Already Claimed Your Company Page

  • Skip ahead to the "Complete Your Company Information" section below to review and update your employer details.


If You Have Never Claimed Your Company Page

If you have posted jobs through WISE Recruiting Assistant (WRA), there is a good chance an unclaimed Indeed Company Page already exists for your business.

  • Go to indeed.com/companies

  • Enter the same company name used in your WRA account

  • Click Find Companies

  • Select your business from the search results

Claim Your Company Page

  • Look for an "Unclaimed" badge under your company name

  • Click Claim Company Page

  • Sign in or create an Indeed account

Helpful note: If you previously created a job seeker account using your company email, you can use that same account to claim your company page.


Edit Your Employer Details

  • Navigate back to your Company Page

  • Click Employer Tools

  • Click the three dots menu and select Edit Company Page

  • Select Employer Details, then click Edit


Complete Your Company Information

  • Fill out as much information as possible to improve your visibility and credibility.

  • Focus at least on these key fields: headquarters address and website URL.

  • Add company description, size, and industry to further strengthen your page.

  • Click Save to apply your changes.


Why This Matters

  • Improves how often your jobs appear in search results

  • Builds trust with job seekers before they apply

  • Increases the likelihood of attracting qualified candidates


Common Questions

Do I need an Indeed account to edit my company page?

Yes. You must claim your Company Page and be logged in to access Employer Tools.

What if I can't find my company page?

Try searching for variations of your company name. If no page exists, Indeed may create one after your first job post.

Can I use an existing Indeed login?

Yes. If you have used your company email for a job seeker account, you can use that same login to claim your page.

How often should I update my company details?

Review your page periodically or any time your business information changes.

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